Make Someone Smile Week [MSSW] was created in 2000 by Teleflora in an effort to bring smiles to the faces of those who are hospitalized, in nursing homes, VA hospitals and other places where people may not usually receive bouquets. Now in its 10th year, the goal is to deliver 50,000 bouquets [10,000 more than in 2009] during the week of July 18 - 24, 2010. This is the largest charitable project in our floral industry and I'm proud to have been a part of it this year.
I hope that this project will inspire you to go out and Make Someone Smile, not just this week, but throughout the year!!